Attention goes where light flows.

Chicago, IL

Xfinity Flagship Store


project brief & challenges—

For this project we assisted in creating a powerful experiential retail environment that exemplified the best in interactive design, technology and entertainment; offering a swift customer experience with streamlined and efficient tools. The design called for a series of long and very slim high-resolution LED ‘browse bar’ displays to be used as check-in kiosks with iPads attached. Additionally we needed to integrate LED throughout the store as a ‘media band’ that would broadcast the story of Xfinity and offer a variety of data and information. Furthermore our clients needed a display solution for a number of “XLABS”/”Studio’s” that would host interactive and gaming activities for customers. Lastly there were several ‘demonstration towers’ scattered throughout the store that offered hands on experiences with products and demos.

xfinity store Gradient.jpg