project brief & challenges—
For this project we assisted in creating a powerful experiential retail environment that exemplified the best in interactive design, technology and entertainment; offering a swift customer experience with streamlined and efficient tools. The design called for a series of long and very slim high-resolution LED ‘browse bar’ displays to be used as check-in kiosks with iPads attached. Additionally we needed to integrate LED throughout the store as a ‘media band’ that would broadcast the story of Xfinity and offer a variety of data and information. Furthermore our clients needed a display solution for a number of “XLABS”/”Studio’s” that would host interactive and gaming activities for customers. Lastly there were several ‘demonstration towers’ scattered throughout the store that offered hands on experiences with products and demos.