project brief & challenges—
For the Miami Flagship store the design engineers developed custom PCB boards to create a 3D voxel display, with acrylic diffusers covering the LEDs. The drivers and power supplies were placed in the custom support structure from where the 4800 LED spheres were suspended.
In Santa Monica, the entrance arch was cladded with a 5mm high brightness LED panel that could handle daylight and direct sunlight exposure. Custom masks were developed to optimize viewing angles in the arch. The interior column wraps were designed with LED’s attractively integrated in acrylic panels. They were re-engineered to fit the exact column dimensions.